How to Get Started with Paid Search Advertising

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Did you know that the advertising tool you use the most is probably the one you think about the least? With 3.5 billion search queries a day, Google is the most used search engine. It is also one of the … Continued

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How to Build a Conversion Path

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When it comes to your marketing strategy, you should have in mind an action you want your potential customers to take. This action is known as a conversion. You can use conversions to analyze and improve your marketing strategy and … Continued

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Lead Nurturing 101

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You’ve recently redesigned your website. People are starting to contact you through your new contact form. You’re excited but a little overwhelmed. You’re wondering what to do with all of these new contacts. Lead nurturing is the answer. What is … Continued

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Why Should You Analyze Your Marketing Data?

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As someone who owns a business, analysis is essential to everything that you do. Whether on your website or email marketing campaigns, analysis and improvement keep your business growing. Here are 6 reasons why you should analyze your marketing data: … Continued

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Email Marketing 101

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Think about how many emails you receive every day. Out of those, how many come from businesses you frequent regarding their products, services, and specials? The average number of emails received per day is around 121. As you can see, … Continued

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