A Simple Guide to Creating Web Content

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For Part 3 of our Getting Back to Basics series, we shine a spotlight on a topic that we’ve touched upon in part 1 and part 2: how to write great web content. While writing web content can seem like a challenge, with the proper technique and a little practice you’ll be churning out fresh, relevant content in no time!

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Knock the Socks Off Your Customers

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Let’s start with the basics. What is a blog? A blog is a place on the web where you can create and post short-form content. Content that is relevant to your business or organization.

A blog is used to increase the web presence of a business by discussing industry-related topics in an informal setting. For example, if you own a business that sells tires, you could discuss the benefits of using snow tires in the winter, and then tell the customer why they should buy the snow tires from you.

Besides promoting the services of your business, there are many other ways blogging can help. Here are 5 simple facts about blogging you need to know:

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We Appreciate Your Feedback.

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It’s happened – your business has gotten a negative review online. What do you do now? First of all, don’t panic. It isn’t as bad as you think.

There are a few variations of the types of reviews consumers will leave. Let’s focus on the reviews that are constructive criticism. That is, a negative review left by an unsatisfied consumer, leaving business owners with information that can be used to improve future customer experiences.

It is important to remember that this is most likely not personal.  Angrily responding will not work.  So relax, take a deep breath and follow these simple steps for responding to the negative feedback.

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This Business Sucks!

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At some time or another, you may encounter a customer that isn’t satisfied with your business and voices dissatisfaction via a negative review online. That review, be it 50 or 500 words, can have a powerful impact on your business’ reputation.

Respectfully responding to negative online reviews is an important part of managing your reputation. The first step in responding to online reviews is to know when something is posted about your business. With hundreds of of places someone could mention your business, how can you possibly know you know when something is posted about you on the web? Here are three services that can help monitor your online reviews.

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5 Easy Ways To Make Your Website More Engaging

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At Links, we provide web design and online marketing services for a wide variety of businesses. From auto repair shops to seafood companies, one question always remains the same amongst our clients: “How can get more business from my website?” One of the best ways is to make your website more engaging.

Here are five ways to boost brand awareness by making web content more engaging for your customers.

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We create outstanding websites
& online marketing campaigns

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