Evoke Emotions With Your Website Colors

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When it comes to your website, first impressions are everything. Sure, there’s the age-old expression “don’t judge a book by it’s cover” – but it’s difficult to get someone’s attention without catching their eye first! As soon as customers land on your website, their brains will automatically start to associate your site with specific emotions based on its use of colors.

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6 Must-Have “Above the Fold” Home Page Features to Improve Conversion

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The same concept can be used in web design. Of course, there is no literal “fold” – just an area of the website that a customer sees first. When assessing the “fold” on the homepage of your website, keep in mind that the viewing area will differ based on screen size (ex. a computer, tablet, or mobile phone).

To decide what to include “above the fold” on your website’s homepage, remember – don’t overcrowd, and make sure to include these 6 things:

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Every Website Should Be Responsive, Google Agrees.

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A responsive website is a site that adapts its layout to be appropriate for the device on which it is being viewed. When a responsive website is viewed on a smartphone, desktop computer screen or tablet, the experience needs will be consistent and well thought out.

So why should you have a responsive website design for your business or organization? Here are the top 5 reasons from the Links Web Design – Online Marketing Heroes:

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10 Things Every Marketing Website Needs

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Let’s be honest. There’s no magic formula for the “perfect” website. There are however, measures you can take to greatly increase its chances of success.

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Homepage Hang-ups

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via The Moz Blog

Not sure what to include on your website’s homepage?

Your homepage is the first taste that visitors (aka: potential customers) get of your site. It should provide them with a clear idea of what your whole website has to offer, and entice them to explore it further. As a general rule of thumb, visitors should be able to see who you are and what you do within ten seconds of landing on your homepage. Sound complex? It can be, but don’t panic. Your Online Marketing Heroes are here to help. There is also a wealth of information that can be found online, like this awesome video and blog post from The Moz Blog, discussing effective components to include on a homepage.

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