Online Marketing: Putting You in Front of People Looking For Your Service
Online Marketing refers to using the power of the Internet to reach potential clients looking for your services. Web design, search advertising, display ads, social media, and search engine optimization all play a role. Each has its benefits and drawbacks. We’ll help you navigate the complex landscape of online marketing and ensure you see a good return on your investment.
The Basics: Your Website
Your website is the most important part of your online marketing efforts. All of your advertising should direct people to your website and it’s where people will naturally go to learn about you. Your website needs to be a good resource for information about your business with both current and prospective customers visiting it.
To be successful, your marketing website needs to:
- clearly identify who you are
- intuitively describe what you offer
- communicate a clear and concise value proposition
- have a clear call to action so that visitors know what to do next
We can help ensure your website performs these four basic functions with a free review of your current website or by helping build a new.Free Website ReviewWeb Design Services
Search Advertising with Google Ads
Google Ads puts your website in front of people searching for your products and services. With a properly structured campaign and website, Internet searchers who see and click on your ad are pre-qualified leads. This focuses your advertising spending to only the people that need your service and helps get the most from your marketing budget.
Our standard Google Ads management service includes:
- Keyword research, bidding and ad group management
- Setup and management of spending limits, geo-targeting, conversion tracking and analytic reporting
- Managing ad variations and landing pages for ad groups
- Regular analysis of bidding strategy, quality score and ad position
You can learn more about using an Ads management service directly from Google: Working with Third-PartiesSchedule a Meeting Contact Us
Social Media Marketing
When used correctly, social media platforms can be powerful tools to help you connect with your customers. We can help you extend your social media reach and engage your existing customer base by creating a plan to work social media into your regular workflow. With proper execution, your social media followers can become your brand ambassadors to their friends and family.
A few things to consider when deciding to use social media:
- What do you want to gain from using social media? Perhaps you're looking to improve customer service, encourage online advocates and defenders, direct sales, or is it something else?
- Who is your target customer, and what do you know about their online habits?
- What customer behavior are your trying to drive, and to what business end?
- What resources (financial, time, etc.) can you devote to social media activities?
We can help you answer these questions and set you on a path to use effectively use social media.Schedule a Consultation
Search Engine Optimization
Organic Search Engine Optimization (SEO) improves your website’s position on Google and other search engines for specific search terms. This helps drive qualified visitors to your website and can enhance user experience.
SEO is as important now as it ever was despite recent changes by Google that have caused some to claim otherwise. The rules of the game have changed and will continue to evolve, but the results from a well-executed SEO strategy have not.
Your website needs to have an SEO strategy in place for you to have any chance of being successful in your online marketing. SEO will remain one the most important parts of building your brand through your website for the foreseeable future.
We can help by providing basic insight into your current search standing through a free website review or extensive information through an SEO audit.Free Website ReviewSchedule an SEO Consultation
Content strategy for your website is planning and managing content throughout its lifecycle. This includes matching content to your business goals and measuring the success of your content publishing efforts.
With the latest updates to the Google search algorithm along with the algorithm updates on other search engines, your website content has become a focal point of search engine optimization. Factors that didn’t exist until recently, such as Facebook and Twitter indicators, are now considered by search engines and can impact your website’s search rankings.
Having a strong content strategy which continually builds the content on your website over the course of weeks and months will help your website stay ahead of the evolving search engine algorithm updates.
We can help you build your content strategy that will improve your website’s search engine rankings.Schedule a Consultation
Bringing a Human Touch to Marketing
At Links, we put our clients first in all aspects of our business, and our approach to marketing revolves around a solid understanding of who you are and what you do. We'll meet with you in our office or by phone to discuss your brand and establish marketing goals. Then, we'll outline a marketing plan that incorporates the best aspects of your business. We strive to provide a human touch to our strategies to help foster relationships across all your marketing platforms.Get Started Today