Let’s be honest. There’s no magic formula for the “perfect” website. There are however, measures you can take to greatly increase its chances of success.
- Who You Are, What You Do
Communicate clear, consistent branding. A visitor to your site should be able to tell who you are and what you do within 10 seconds of loading any page on your website.
- Simple Navigation
Make it easy for visitors to your site to access the information they need.
- Call to Action
Tell your visitors what it is you’d like them to do on your site, why they should do it, and how.
- Name, Address, Phone
Include your business phone number at the top of every page. Your business address should be on every page too, but it doesn’t necessarily have to be at the top. Wherever you choose to include your contact information, be consistent – not only on to your website but wherever and whenever you post your information online.
- Visual Appeal
Convey the feeling you want the customer to experience when visiting your site in your layout, color scheme, and image selection.
- Build for the Right Audience
The content and design of your website is for your customer, not for you as an individual. Define who your target customers are, and build the website that will appeal to them.
- Hosting and Support
Your website should load fast, and be free of hacker activity. You should have easy to reach support for any technical issues that may arise.
- Accessibility Across All Devices and Browsers
Your website should be fully functional and visually appealing, no matter if you’re using a computer to view it, or a tablet, smart phone, or other device.
- Design with Search Engines in Mind
Search engines are computer programs that only see the text on your website. There are many components you can add to your text content to increase its ranking in search engines.
- Get a Pro
Establishing a strong web presence isn’t just about the creation of your website. Regular updates and maintenance after your site goes live are vital factors to your business’ success online.
So there you have it – a few things to keep in mind when designing your website. Incorporate these tips with an audience-targeted focus, and you’ll be well on your way to achieving your online marketing goals.