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What is Microdata & Why Your Website Needs It
A well-functioning website consists of a series of coding languages. These languages (such as CSS and HTML) speak to and enhance one another in order to form a cohesive and search engine friendly website. Before microdata, search engines (like Google), and browsers (like Chrome or Firefox), could only display the text on a web page, without knowing what any of it actually meant. Microdata gives search engines and browsers a way to understand web page content, and uses that knowledge to put the most relevant information in front of the most relevant audience.