Small businesses can have huge potential. Unfortunately, far too many of them don’t know how to handle marketing. They neglect to use the Internet to their advantage, which can have a huge impact on their business. While some small businesses may not have the time or money to devote to marketing, many others simply don’t know where to begin or what to do. Aside from building a website, they’re at a loss for how to market their business online. Luckily, it doesn’t have to remain a mystery. Here’s what every small business should do to market their products or services.
Untrue SEO myths have spread like a wildfire of misinformation being passed off as fact. There are people that simply don’t understand it, but others actually believe that SEO doesn’t exist or influence search results. We’re going to uncover the truth behind the most common misunderstandings to shed light on the significance of effective SEO.
Your success online depends a great deal on the value of your content. No matter what you are marketing, it’s up to you to provide your audience with content that’s original, high quality and relevant to their needs. Many things have changed in the world of online marketing. We’ve seen the growth of social media and the rise of mobile devices, for example. What hasn’t changed however, is the need for great content. Let’s look at how you can provide the best possible content to your audience.
In this week’s Whiteboard Wednesday, Lenny Ford explains what link building is and how to build a link building strategy for 2015.