How to Set Up & Verify Your Business on Google – Whiteboard Wednesday

In this week’s Whiteboard Wednesday, Lenny Ford explains how to setup and verify your business using Google My Business.

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Online Reputation Management – 10 Tools That Will Help

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Managing your online reputation is every bit as important, if not more than, advertising your company’s name. Unfortunately, it takes hours to search the web for posts, news stories and reviews that impact your company. 
 
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Guide to Handling Negative Feedback on Social Media

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Managing a social media profile (or several) for your company can be incredibly difficult. There is simply no way to control the reactions of your customers, and unfortunately when someone has a problem they aren’t going to call you or write a strongly worded letter to the company. They will likely go straight to your social media presence and vent their frustration for all the world to see. 
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Put an End to Blogging Boredom

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We’ve said it before, and we’ll say it again – blogging is one of the best things you can do to increase your organic (unpaid) ranking with search engines and establish a positive rapport with your customers. We’ve explained why you should blog, and now it’s time to explore some different ways you can keep your posts fresh and interesting for your readers.

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Increase Brand Engagement With Facebook

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Many of our clients ask us if they should be using Facebook to promote their businesses. A common remark we hear is, “It seems like everyone’s using it” – and the truth is, a lot of people are. According to a recent study, there are about 1.4 billion Facebook users worldwide. With Facebook attracting such a large audience, it serves as a great opportunity to reach more consumers, learn about their interests, and the best way to communicate with them.

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& online marketing campaigns

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