Don’t Fear Online Reviews, Manage Them

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At some time or another, you may encounter a customer who isn’t completely satisfied with your business. They may voice their dissatisfaction via a negative review online. This can have a powerful impact on your business’s reputation, but it’s not … Continued

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The Top 4 Types of Feedback Customers Provide

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Online reviews and customer feedback are a form of word-of-mouth advertising. People leave these types of feedback to express their satisfaction with your products or services. In turn, others use this to make purchasing decisions. Knowing the types of feedback … Continued

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How to Set Up & Verify Your Business on Google – Whiteboard Wednesday

In this week’s Whiteboard Wednesday, Lenny Ford explains how to setup and verify your business using Google My Business.

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Online Reputation Management – 10 Tools That Will Help

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Managing your online reputation is every bit as important, if not more than, advertising your company’s name. Unfortunately, it takes hours to search the web for posts, news stories and reviews that impact your company. 
 
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Guide to Handling Negative Feedback on Social Media

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Managing a social media profile (or several) for your company can be incredibly difficult. There is simply no way to control the reactions of your customers, and unfortunately when someone has a problem they aren’t going to call you or write a strongly worded letter to the company. They will likely go straight to your social media presence and vent their frustration for all the world to see. 
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