The term “SEO” seems relatively new. We tend to associate it with the search-engine boom in the last decade. In fact, SEO has been around ever since the internet became a mainstream technology.
The first term any new entrepreneur learns when beginning an online marketing campaign is SEO. SEO stands for search engine optimization, and it is vital to the success of any website. There are two basic ways people find websites to purchase the items or services they are looking for: the first is word of mouth, the second and most important by far is via a search engine.
Search Engine Optimization (SEO for short) has become more than a small part of marketing strategy and has transformed into a fully developed department of current online marketing. While there are untold numbers of articles telling you what to do versus what not to do, the resources you’ll want are the ones that keep you informed on the latest SEO trends. For instance, new features are constantly being added to SEO tools while companies continually publish reports of their current findings. There are also places dedicated to analyzing the extreme influx of data as well as offering up potential tactics that, in theory, could work great for the SEO landscape.
The new word of mouth online is the blog. Instead of getting new trends from friends and family, people are now checking their favorite bloggers in order to find out what businesses to frequent next. With this in mind, if you have a website, you need to blog. This is because you can engage your audience through the medium that they are most interested in.
Most web design companies (we would hope) understand the power of blogging when it comes to search engine optimization and Google PageRank. Even this does not exhaust the reasoning behind blogging, although it is a good enough reason in itself. Basically, if you are not blogging, then you are placing yourself behind the eight ball of your competition is. They are building their links as well as their trust within Google algorithms for the long term, and your business will slowly and surely be pushed out of the organic listings if you do not change your behavior soon.
There are many other technical reasons that you should be blogging as well. No matter your industry, your business can definitely benefit from the effort. Here’s why:
Blogging is a great way to promote your product or service, or even just your ideas or recipes. Trends for how to best market and expand the reach of your content rapidly changes and it can be difficult to stay abreast of the trends. While you may be an effective blogger, using tried and true tips and hints, these may be limiting the reach of your content. We have compiled some of the most effective tips for how to get the most out of your blogging and how to get your content to the most people possible.
The pros have shared some of their best secrets for how to keep your blog successful, popular and, most importantly, visible to as wide of an audience as possible. What follows are some great tips that you can employ today to help increase the visibility of your blog.