Many businesses are using Google Plus to promote their products and services. Google Plus is a social networking site owned by Google Incorporated. The site has two main components: the front end and the back end. The front end component is what people see when they log in to their Google Plus accounts. The front end is the user interface that allows you to do things on Google Plus. The back end is the component that you do not see; it resides in Google’s massive database. There are many advantages of using Google Plus to promote your business.