11 SEO Tools You’ll Want In Your Website Tool Belt

11 SEO Tools You’ll Want In Your Website Tool Belt
Search Engine Optimization (SEO for short) has become more than a small part of marketing strategy and has transformed into a fully developed department of current online marketing. While there are untold numbers of articles telling you what to do versus what not to do, the resources you’ll want are the ones that keep you informed on the latest SEO trends. For instance, new features are constantly being added to SEO tools while companies continually publish reports of their current findings. There are also places dedicated to analyzing the extreme influx of data as well as offering up potential tactics that, in theory, could work great for the SEO landscape.

 
Among the myriad of choices available, it’s important to not waste time sifting through the garbage to find the truly useful sites, and news sites, though informative, do not provide anything much more than a well written list of facts. By mixing these with blogs and other trusted sources of information, you’ll greatly increase your knowledge base and more easily stay on top of the latest SEO information.
 
1. Alltop SEO
Hands down the most complete and varied resource on the web for SEO information, Alltop pools together all of the blogs (many listed here) and posts under them their five most current publications. It also features a special section for the five most popular stories of all the sites. Though there are a lot of places, these are actually put up to a set of standards, and if they are determined to be a valued and trusted source, they are added to the page. Since Alltop covers hundreds of other topics, you’ll need to always double check you are in the SEO section. Whether browsing or searching for a specific topic, Alltop is similar to Wikipedia in that it gives the best place to start your research while providing links to sources that can flesh out what you have found.
 
2. Moz Blogs
Previously SEOMoz, Moz is a very popular part of the SEO community. Within the site, there are four different blogs that you can sift through.
 
The Moz blog is the spearhead of the entire site and features articles for leaders of the industry as well as announcements and reports from all of the most used search engines. It is constantly updating and always on top of staying current.
 
YouMoz is the blog of the community where anyone can submit an article. The Moz team then reads over them and publishes the best of the best, and when an article ends up being very popular, it gets bumped to the Moz blog. If you are looking for fresh ideas and outside of the box thinking, definitely pay attention to this one.
 
Rand’s blog is purely analysis and opinion-based writing from the co-founder of Moz and Inbound.org. He writes on very interesting aspects of the SEO community and his take on each one.
 
Dev blog is for the developers. It provides information for developers in their language. As such, it is not easily understood by those outside of said community but that does not make it a useless source. Instead, it provides an often over looked section important to SEO.
 
3. Search Engine Land
The best and most visited SEO blog on the web today, Search Engine Land is a veritable data mine for everything related to SEO. Combining Google updates with case studies and great videos explaining and defining both basic and more complex definitions, it is continually updated and features advice columns as written by some of the leading experts in the field. Search Engine Land also allows you to subscribe in order to receive notifications as soon as something new is published. It is a great resource for SEO beginners and experts. Beginners can find a lot of help under the How To section while experts can turn to their columns and SEO stories.
 
4. Search Engine Journal
This is a multi-author blog that brings in a large variety of articles from a great selection of writers. Always full of new perspective, this site is made of more than just SEO opinions. There are stories that provide help for different issues while there are many articles that quickly run down certain events and why those matter to the SEO community. Even though the articles tend to follow the latest news releases, it is still heavily centered on an active community. Many leave comments that are quickly picked up and addressed by the authors.
 
5. Search Engine Watch
Yet another SEO blog, it features an impressive array of categories. If there happens to be a reputable conference happening based around one of the categories, it is listed on the menu bar directly under the correct heading as well as along the top navigation. Full of reputable information and well-versed authors, Search Engine Watch is yet another great resource for opinions and analysis. There is also a very useful sidebar that posts live updates of the comments made on different articles, creating a wonderful sense of community where anyone who feels they can address an issue can immediately respond. This also fosters a sense of analysis free from the constraints of the experts, which can lead to some very interesting ideas.
 
6. Higher Visibility
One of the best blogs to find definitions, Higher Visibility takes the more confusing issues and breaks them down to their components, offering practical advice in a world of inundating information. Solely focused on the biggest stories, they keep their columns concise and to the point for only the most pertinent topics in the current SEO world.
 
7. Google Webmaster Central Blog
If you need the originating source of all articles and announcements from Google, this site is where it comes from. This is the fountainhead of all the big Google updates, advice articles and tutorials on how to deal with their changes and updates (often time with Google Analytics). Strictly Google news, this site is only good for just that. It is not a good resource for diverse updates across the web. If you do utilize this source, make sure to subscribe to other sites that keep you informed about different companies. Though Google is leading the SEO race now, it is affected by the culture of it competitors.
 
8. Google Webmasters YouTube Channel
Matt Cutts, Google’s head of Webspam, uses this page to post answers to popular SEO questions he receives online. There are also multiple videos from other Google employees that answer similar questions. Like the Google blog but with video and audio, it is strictly Google information only and is certainly not a comprehensive resource. That being said, Google is still the leading search engine and to not have at least one direct source for their updates would be detrimental to building up a collection of useful SEO resources.
 
9. Matt Cutts Blog
Matt Cutts, head of Google Webspam, also has a personal blog. If Google makes an important announcement on their blog, it can be safely assumed he was somehow involved, making this resource the closest you can get to the source of Google information. Like the previous Google sources, his news is either strictly Google related or about personal challenges he’s undergoing. The blog is often updated infrequently, and with Cutts taking a break until October, there will not be any posts for a few months. This, however, does not detract from any of the previously posted articles about SEO. It is still an incredible resource for SEO information.
 
10. SEO By The Sea
This blog takes every SEO patent and breaks it down into layman’s terms. Because most do not have the time to piece together the often confusing wording of patents, it is the best resource when working to understand not only what is happening now with SEO technology and development but also predicting future trends. He focuses on all of the recently published patents and breaks them down, analyzing the potential effects each one will have on the future of the SEO landscape. If you are looking ahead and want to plan your business strategy around what is going to be changing, this blog is essential.
 
11. Bruce Clay Blog
Working with SEO since its infancy in 1996, Bruce Clay travels the world speaking at conferences on the subject and even authored Search Engine Optimization All-In-One for Dummies. While other blogs post more articles than can be read in a single day and articles that are brief and often lacking in-depth analysis, Clay’s blog only ever publishes a few a week. Each article is thorough to ensure the topics are actually analyzed and not merely glossed over. The topics posted are also always relevant to the current trends. From analysis to advice, Clay covers only the important issues, and as the head professional in the business, he is very aware of what to ignore versus what to pay attention to. If your resource research leaves you confused as to what to actually devote time to, spend some time getting to analyze Bruce Clay. With his success, it can be safely assumed he knows exactly what to watch out for.
 
Whether you are looking for all encompassing blogs, just news releases or opinions from the leaders of the SEO industry, it is crucial to have access to at least three of four great sites. By diversifying the information you study, you are diversifying exactly how you can manage and build your SEO.

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