Last week, we let our readers in on the secret of getting your website to the top of Google. Just in case you missed it, here it is again – there is no secret! Google displays web pages with quality content that people want to read and share at the top of its search results.
It may seem daunting at first, but the process of creating quality content with search engines in mind is fairly simple – just follow these 3 tips:
Tip #1: Write a unique title
A title tells readers and search engines what your page is about, usually in 70 characters or less. Titles appear in your browser, in search engine results, and are often used by external sites who link to your page. A title incorporates your main keyword, and engages readers by providing a unique description that encourages them to read further.
Tip #2: Craft a compelling headline
The purpose of a headline is similar to a title, in that it describes page content. Headlines are generally shorter in length than title, yet are still keyword-rich and page-specific. When creating headlines, consider the impact of your text – it should be a compelling description that encourages the visitor to continue reading down the page.
Tip #3: Create customer-targeted body text
A web page’s title and headline are most successful when they have the appropriate supporting body text. The main text of your page is its pièce de résistance. It should contain info specific to your target audience and encourage them to share it with their friends. The more people who read and share, the higher your ranking with Google.
Putting it all together:
Using titles, headlines, and body text correctly on your web pages can help you pop to the top of Google search engine results. More people who can see your site, the higher the chances that you turn them into customers using your website. Next week, we go into detail about what to include in the body text of your web page, to help you get the most out of your website.
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