At Links, we provide web design and online marketing services for a wide variety of businesses. From auto repair shops to seafood companies, one question always remains the same amongst our clients: “How can get more business from my website?” One of the best ways is to make your website more engaging.
Here are five ways to boost brand awareness by making web content more engaging for your customers.
1) Make Sure Your Website Takes Advantage of Responsive Design
Responsive websites dynamically reformat themselves depending on the size of the screen that it is being viewed on. This ensures your website is engaging regardless of the device it’s being viewed on. It’ll be a great experience on a 27″ monitor all the way down to a 4″ smartphone.
2)Have A Compelling Call To Action
Pick one thing that visitors should do on your website and then use web content (like images, buttons, and written content) to help them fulfill it.
3)Change Out Your Small Images with Larger Images
The saying “a picture is worth a thousand words” has withstood the test of time for a reason. Looking for an easy way to spice up your site? Updating your website images with larger photos can really help boost engagement.
4) Regularly Add New Content to Your Website and Update Stale Articles
Your customers live in a fast-paced world where trends are constantly changing. Make sure you stay on top of what’s happening with your business and target audience, and update your content accordingly.
5) Start a Blog or Blog More Often
Not only is a blog great for SEO purposes, but it also provides a unique way to connect with your target audience. When writing blog content, you can be a little less formal and more conversational – it’s a great way to interact with your customers on a more personal level.
Links Web Design Is A Website Design Company In Bangor, Maine.