Working with other people is a necessity of business, particularly when it comes to specialized subjects like design. A professional graphic designer brings a lot to the table.
Hiring an expert to do your design work will save you the time and stress of trying to do the job yourself and give you a more consistent and professional look than anything you could achieve yourself.
Despite that, many small business owners dread hiring work out, especially if it involves dealing with what they imagine will be a high-strung creative type. Fortunately, working with a graphic designer does not have to be a hassle. The only trick is to know how to communicate effectively so that you can get the product you need with as minimum frustration to anyone involved.
Keep reading for a few tips on how to make that happen:
1. Know What You Want
If you haven’t yet hired a graphic designer, take a few moments to really think about what you want before you even start looking. If you don’t personally know what you want, you can’t expect to be able to give the designer an accurate idea of what you’re looking for either. Vague descriptions are a sure-fire way to end up with something that you don’t like, and redoing everything will frustrate the designer as well as cost you time and money.
So before doing anything else, take a few minutes to do some research on your own. Jot down specific things that you’d like to see in your own project, and if you see something really good, consider saving it to use as an example. Visual examples are great because even the best descriptions aren’t always received the way they’re meant. Your idea of modern, for example, might be completely different from your designer’s idea of modern, so save both of you some trouble and find a concrete example of what you’re interested in.
2. It Takes Time
Rome wasn’t built in a day, and your website won’t be either. It can be hard to see just how much work goes into a quality design, so try to keep in mind that it will take the designer much longer to create a design and implement feedback than it takes you to glance at it and offer a few words of feedback.
That said, a good graphic designer will not keep you waiting forever. In your first meetings, discuss a reasonable time frame. Make sure that you have a written plan for when to expect the first draft, the final proof, and the finished product. This will help both you and your graphic designer by creating reasonable expectations for both sides.
3. Give Some Wiggle-Room
While it’s true that you need to have an idea of what you want, remember that you’re hiring the designer because you cannot do it yourself. Offering solid guidelines is great and helpful, but trying to micromanage everything will frustrate the designer and probably not turn out like you’re envisioning it.
Once you let the designer know what you’d like, leave him alone to get working. You’re paying him to design your project, so go ahead and let him design it. You may be surprised at the creative ideas he generates to fit your desires into a coherent and functional framework.
4. Ask Questions
Try to trust your designer, but at the same time, don’t be afraid to ask questions about the process. If you see something that seems off to you, or even if you’re just curious about an element, feel free to ask what your graphic designer intends to accomplish with a page element or color choice. Just be careful not to cross the line into micromanaging, which will leave everyone frustrated.
5. Be Specific
When you’re giving feedback on a draft, remember that vague feedback doesn’t help anybody. General comments like “make it pop” or “clean it up” are useless because they don’t communicate what you mean by pop or what specifically needs to be cleaned up. Instead, keep in mind the five components of a design: Overall aesthetic, layout, images, fonts, and colors. Instead of commenting that everything looks blah, try to pinpoint exactly which of these is bothering you. Hearing that the colors, for example, need to be brightened is a much more helpful critique because it allows the design team to focus precisely on what needs to be changed.
6. The First Draft Is Just a First Draft
Many clients make the mistake of panicking when they are presented with a first draft that looks nothing like what they had imagined. Try to keep in mind that the first draft is just that: A first draft. It’s only a mock-up presenting the designer’s concept so that you have something to give feedback on. This first version won’t be perfect, but by giving quality feedback, you can be sure that the final proof will be much more in line with your wish list.
7. Don’t Control the Solutions
The natural follow-up to a first draft disappointment is a micromanagement situation. Often a person will see things that he doesn’t like in the first draft, and he will become something of a control freak and try to tell the designer exactly how to fix it. Try to remember that one misstep doesn’t mean that you’ve hired a bad designer. It just means he wasn’t totally sure what you wanted.
Instead of trying to tell the designer how to do his job, explain what you don’t like, and give an idea of your vision. Then step back and let the designer use his tools and his training to figure out the best way to make the needed changes.
8. Enough Is Enough
Finally, recognize that the finished project will not be absolutely perfect. There will always be something that could just be a little bit better if you made a change or two. There’s an old quote about not letting Perfect be the enemy of Good, and that applies here. If you keep making minuscule changes to a very good design, you’ll never be able to use the final design, which is, after all, the entire point of hiring a graphic designer in the first place. Try to recognize when the design is good enough so you can call it quits there instead of wasting a lot of time on a very small improvement.
Graphic design is inherently a group process of bringing together your needs and the designer’s expertise. Collaboration is always difficult, but it doesn’t have to be impossible. Keep in mind these tips for working with graphic designers, and you can look forward to a productive and stress-free partnership.———————————————Links Web Design Is A Website Design Company In Bangor, Maine.