via the Social Media Examiner
Writing Effective Web Content
When you write for your website, remember that you are writing for your customers, not yourself. This means writing to appeal to your target audience, grab their attention, and inspire them to fulfill your call to action. The right kind of content leads to a conversion on your website. In other words, it leads to a customer completing the desired action on your site.
A few ways to enhance your content include sharing it, making it search-engine friendly, and engaging through blog posts. A recent article on the SocialMedia Examiner explains how to write relevant content to help “funnel” potential customers towards completing your call to action. Read more on SocialMedia Examiner