Content Conundrums

Content Conundrums

via the Social Media Examiner

Writing Effective Web Content

When you write content for your website, it’s important to remember
that you are writing for your customers, not for yourself. This means
writing content that appeals to your target audience, gets their
attention, and inspires them to fulfill your call to action. The right
kind of content will lead to a conversion on your website, or in other
words, it will lead to a customer completing the desired action on your
site (like buying a product or subscribing to a newsletter.) A few ways
to enhance your content include sharing it, making it search-engine
friendly, and being engaging through blog posts. A recent article on the SocialMedia Examiner explains how to write relevant content to help “funnel” potential customers towards completing your call to action.

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