Create Your Marketing Strategy for Summer 2021 & Beyond
Summer is Here!
Now is the time to create or improve your marketing strategy. This can feel overwhelming for many business owners. There are so many options out there when it comes to online marketing that it can be challenging to choose the right one for you.
Here are your options:
1. Content Marketing
Content is king when it comes to online marketing. Google and other search engines want you to regularly deliver high-quality content to website visitors through blogs and regular website content. Your content needs to offer unique value to potential customers visiting your website and give them a reason to stay on the site or return.
Some ways you can do this is to provide advice or solve a problem that your customers are having. For example, a veterinarian’s office could create content that shares information on keeping pets healthy and safe during the summer heat. If your business could benefit from regularly publishing content, go for it. If you struggle to come up with topics, though, another method may be better for you.
2. Paid Advertising
There are a few options for paid advertising, including search, display, and social. Done well, this method can have great outcomes, including more visitors converting to customers and a higher return on investment. However, it can take some time and money to figure out how to do it right.
When you pay to rank for competitive placement in search engines, you could spend a lot of money to get traffic to your website. If you have the time and money to dedicate to paid advertising, it’s one of the best ways to increase traffic to your website. If you don’t have the time but have the marketing budget, look for an expert.
Some marketing agencies hold Google Certified Partner certification, like Links Web Design. This means that we have passed Google AdWords certification exams and the latest product knowledge. We’re the only agency with this status north of Portland, Maine. If you’d like to learn more, you may contact us for a free consultation.
3. Social Media
Social media marketing provides a way to engage customers and build brand loyalty. Before you start using social media, you want to make sure that your brand and website are completely developed. Also, you need content, images, and unique selling points to use on social media platforms.
You need to give people a reason to pay attention to your social media posts. Hold off on launching a social media profile until you have the resources and content gathered. Once you have enough content to share with your audience, figure out which social media platform is best.
That being said, you will need to tailor your content to social media platforms. For example, Instagram requires more visual content, like photos and videos. Meanwhile, Twitter has limits to the number of words you can write in a post, so it is best kept for short updates or advertisements.
Remember, you don’t need to create profiles for every single platform out there. Start with one that is most relevant to your brand and master it. Then, consider adding another one as you create more content or find that you could benefit from expanding your reach.
4. Email Marketing
Email marketing campaigns can be highly effective when trying to increase customer retention or maintain brand loyalty. Every email you send should add value to your mailing list subscribers. Offer self-service options or promotions to entice recipients to open your emails and possibly convert.
5. Local Marketing
If you have a brick-and-mortar location or your services are tailored to a specific area, local marketing can benefit those current and existing customers who live nearby or are visiting. From local paid advertising to geofencing, there are several ways to tap into your local market.
As you can see, there’s so much that goes into marketing. While there’s a lot of work to be done, knowing what marketing strategies will best get you and your content out to your audience is the first step. The next step is only to use marketing strategies that help you achieve your goals.
Don’t Overextend Your Resources!
We would be happy to build your marketing strategy from the ground up or tailor an existing strategy to meet your needs better. If you need help determining which marketing strategy would be best for you or if you’d like us to create a marketing strategy for you, contact us for a free consultation.