A responsive website is a site that adapts its layout to be appropriate for the device on which it is being viewed. When a responsive website is viewed on a smartphone, desktop computer screen or tablet, the experience needs will be consistent and well thought out.
So why should you have a responsive website design for your business or organization? Here are the top 5 reasons from the Links Web Design – Online Marketing Heroes:
1) Recommended by Google
In Building Smart-Phone Optimized Websites, Google recommends responsive web design for its single URL, device optimized view, and resource-saving techniques.
2) Improved Usability
Responsive web designs are built to be easy to navigate and read, no matter if you are viewing them on a 5″ screen or a 24″ screen. This means a responsive website can lead to more sales for your business.
3) Search Engine Friendly
A responsive website puts everything under a single roof: one domain name, one SEO campaign. No more managing two sites full of content and trying to generate backlinks to those respective domains.
4) Keep Ahead of Your Competition
We know Google prefers responsive websites. We know that users prefer them as well. Your competition is moving in that direction, but may not be there yet. This is your chance to get ahead of the competition and the exploding mobile market.
5) Mobile Device Web Browsing Will Overtake Desktop Browsing Within 2 Years
Mobile browsing is very popular now. According to a recent study by the Pew Internet project, 63% of adults own a smartphone and use it to go online.
Mobile browsing is growing quickly and will overtake desktop browsing soon. According to IDC:
By 2015, more U.S. Internet users will access the Internet through mobile devices than through PCs or other wireline devices. As smartphones begin to outsell simpler feature phones, and as media tablet sales explode, the number of mobile Internet users will grow by a compound annual growth rate (CAGR) of 16.6% between 2010 and 2015.
Looking at data for local Maine websites, our own analytic data from hundreds of our Maine-based client websites show that this year 33% of all the website traffic comes from a mobile device.
Do you know if your website is responsive? If you have any questions on responsive website design the Links team is always thrilled to answer them.
Links Web Design Is A Website Design Company In Bangor, Maine.