Do you want to create blog content that your readers feel compelled to share? Have you tried to find content on Facebook that will appeal to your blog’s readers? The article below will show you four methods of finding the content ideas that your audience will want to share and talk about.
The Importance of Shareable content on Your Blog:
If you audience does not feel motivated to share your blog posts, putting social media buttons on them is not going to make a difference. You need exceptional content to motivate them to share.
Facebook can help you to find and generate high quality, appealing content. No other social media website can provide you with information on your audience’s tastes and lifestyles the way that Facebook can.
How can you discover and implement this information in ways that help you to create content and get that content shared?
Below are some ways to uncover the priorities of your audience so that you can create blog content that will appeal to them and make them want to share.
1. Seek Audience Input and monitor Engagement Feedback:
At some point, every blogger has had trouble finding ideas for new content. You may be able to come up with a few topics, but that is not good enough; you want to create something that your audience will want to read.
Here are two ways to find good ideas: Ask your audience and then review.
Sometimes the most basic ideas are the easiest ones to miss. The next time you need blog content consider posting a Facebook update wherein you ask your fans about the content they would like to see. Consider phrasing it as a multiple-choice question. Based on the feedback you get, come up with between five and seven ideas that you can write about that are relevant to your industry or niche.
2. Populate Your Facebook Albums with Pictures:
It is essential that the images included with your posts be compelling enough to share.
You can use Facebook to find the best ones; you can even use it to test the reaction to images and then save them to use at some point in the future.
Come up with a routine for discovering images to be used in blog posts later on and share them via Facebook. To make the process more organized, make Facebook albums for each of the topics you blog about regularly and store your pictures in them. You can use the Facebook albums to monitor their popularity. Over time, fan input combined with your stats will indicate which ones you should use on your blog.
An example of the effective use of Facebook albums would be a clothing store that has an album for each of the products it sells. When they publish posts about those items, they will have popular and shareable images available for their posts.
3. Use Facebook Graph Search to Find Interests:
Obviously, most of your content will be created for people who are interested in your niche; however, your fans are also likely to have other interests as well.
Facebook Graph Search contains information on what your fans like and may be used to discover those other interests.
Search strings may be used to help you find:
• Which pages your fans like
• Which pages your female fans like
• Which pages your male fans like
• Fans shared by your page and another page
• Restaurants in your city that your fans like
• Pages that your fans in your city like
Once you have the results, you can find the topics that are relevant to your niche and create content to grab your fans’ attention.
Test out a few posts on your Facebook page (accompanied by images) before writing large batches of content. This will help you to evaluate the responses and to get a better understanding of how the content relates to your industry.
4. Evaluate the Response of Custom Audiences:
Before developing your next campaign, look at the main topics your audience finds most interesting. Example: will they want to talk about breast cancer research or legislation during breast cancer awareness month?
This is information will call for more in-depth research rather than just posting a couple updates to Facebook or performing a quick search with Facebook Graph.
If you want to get serious about it, you can use Facebook’s Power Editor to create your custom audiences.
Power Editor gives you the ability to hide your updates from (or display them to) certain audiences. This means that some of your fans will not see some of your page posts. What are the benefits of doing this? Suppose you want to make an offer available to your new customers only, you can use Power Editor to create a custom audience and make the offer to your first-timers and no one else.
By creating a custom audience you are able to exclude both non-customers (who are not interested buying) and longtime customers (who are not eligible for the offer). Neither of those audiences would see the update.
To make the experiment even stricter, create an unpublished post that you target to each audience and evaluate how they respond to it. Unpublished posts mainly appear in the news feed as sponsored content.
You will probably get insight into which subjects are most important to your audiences, which will help you to create blog content that is more effective.
Facebook custom audiences, Graph Search and updates are all tools for researching what your present audience finds interesting so that you can provide the content they want.
As you try out each of the methods listed above, measure the rate of engagement with Facebook Insights. It indicates the quality of content by highlighting how your readers talk about your posts.
If your fans find an update relevant and interesting, you will see a higher engagement rate. You will also have a better idea of what kind of content you need to generate next to get more shares.