Facebook Helps Create Shareable Blog Content
Do you want to create blog content that your readers feel compelled to share? Have you tried to find content on Facebook that appeals to your blog’s readers? Below, we show you four methods of finding the content ideas that your audience wants to share and talk about.
The Importance of Shareable Blog Content
If you audience does not feel motivated to share your blog posts, putting social media buttons on them does not make a difference. You need exceptional content to motivate them to share. Facebook can help you to find and generate high-quality, appealing content.
No other social media website can provide you with information on your audience’s tastes and lifestyles the way it can. How can you discover and implement this information in ways that help you to create content and get that content shared? You can create blog content that appeals to them and make them want to share.
Below are some ways to uncover the priorities of your audience:
1. Seek Audience Input & Monitor Engagement Feedback
At some point, every blogger has had trouble finding ideas for new content. You may be able to come up with a few topics, but that is not good enough. You want to create something that your audience wants to read.
Here are two ways to find good ideas:
Ask your audience. Then, review. Sometimes the most basic ideas are the easiest ones to miss. The next time you need blog content consider posting a Facebook update.
Ask your fans about the content they want to see. Consider phrasing it as a multiple-choice question. Based on the feedback you get, come up with 5-7 ideas that you can write about relevant to your industry or niche.
2. Populate Your Facebook Albums with Pictures
It is essential that the images included with your posts be compelling enough to share. You can use Facebook to find the best ones. You can even use it to test the reaction to images. Then, save them to use at some point in the future.
Come up with a routine for discovering images for blog posts later on and share them via Facebook. To make the process more organized, make Facebook albums for each of the topics you blog about regularly. Store your pictures in them. You can use Facebook albums to monitor their popularity.
Over time, fan input combined with your stats indicate which ones you should use on your blog. An example of the effective use of Facebook albums would be a clothing store with an album for each product it sells. When they publish posts about those items, they have popular shareable images available for their posts.
3. Use Facebook Graph Search to Find Interests
Obviously, most of your content will be created for people interested in your niche. However, your fans are also likely to have other interests as well. Facebook Graph Search contains information on what your fans like. Use it to discover those other interests.
Search strings may be used to help you find:
- Which pages your fans like
- Which pages your male or female fans like
- Fans shared by your page and another page
- Restaurants in your city that your fans like
- Pages that your fans in your city like
Once you have the results, you can find the topics relevant to your niche. Create content to grab your fans’ attention. Test out a few posts on your Facebook page accompanied by images before writing large batches of content. This helps you to evaluate the responses for a better understanding of how the content relates to your industry.
4. Evaluate the Response of Custom Audiences
Before developing your next campaign, look at the main topics your audience finds most interesting. For example, do they want to talk about cancer research or legislation during breast cancer awareness month? This information calls for more in-depth research rather than just posting a couple of updates or performing a quick search with Facebook Graph.
If you want to get serious about it, you can use Facebook’s Power Editor to create your custom audiences. Power Editor gives you the ability to hide your updates from or display them to certain audiences. This means that some of your fans do not see some of your page posts.
What are the benefits of doing this?
Suppose you want to make an offer available to your new customers only. You can use Power Editor to create a custom audience. Then, make the offer to your first-timers and no one else.
By creating a custom audience you can exclude both non-customers (not interested in buying) and longtime customers (not eligible for the offer). Neither of those audiences sees the update. To make the experiment even stricter, create an unpublished post that you target to each audience and evaluate how they respond to it.
Unpublished posts mainly appear in the news feed as sponsored content. You probably can gain insight into which subjects are most important to your audiences. This helps you to create more effective blog content.
Facebook custom audiences, Graph Search, and updates are all tools for researching what your present audience finds interesting. That way, you can provide the content they want. As you try out each of the methods, measure the rate of engagement with Facebook Insights.
It indicates the quality of content by highlighting how your readers talk about your posts. If your fans find an update relevant and interesting, you see a higher engagement rate. You also get a better idea of what kind of content you need to generate next to get more shares.