Google+ – What it is & How to Use it
Many businesses use Google Plus to promote their products and services. It is a social networking site owned by Google Incorporated. The site has two main components, the front end, and the back end.
The front-end component is what people see when they log into their accounts. The front end is the user interface that allows you to do things on Google Plus.
The back end is the component that you do not see. It resides in Google’s massive database. There are many advantages of using Google Plus to promote your business.
How Does Marketing Your Business on Google Plus Provide Value?
Marketing your business on Google Plus plays an important role in its success. Promoting your business on Google Plus provides value in many ways. The biggest benefit is recognition.
You know your marketing plan and strategy are successful when your company is recognized and your brand is trusted. While difficult to see your business’ level of recognition on the Internet, a sound marketing plan can help you increase recognition, and hopefully, sales.
If you have a sound marketing plan in place, you increase your brand recognition. However, the best type of recognition is one that helps build trust in your firm. Trust leads people to put faith in your products and services.
Then, they choose your firm over the competition. To build trust online, you must employ Internet marketing techniques that provide your target market with the type of information they require to set yourself apart from the competition.
Gain New Customers
The right marketing techniques help your business build recognition and gain the trust of your clients. This attracts more customers and clients. Marketing your products and services helps you gain brand recognition. More people want your products and services. Google Plus works well with various Internet sales tracking systems to track the effectiveness of your marketing campaigns.
Once you build brand recognition and trust, continue marketing on Google Plus to attract new clients to your business. Your marketing campaigns should target both existing and potential clients. If you maintain solid relationships with current clients, they keep coming back. They may recommend your products and services to their friends and family members.
Applying good marketing techniques makes your clients feel valued and special. There are many techniques you can use to build relationships with your clients. The simplest technique involves asking your clients for their opinions. Engaging with clients makes them feel more involved in your business. Google Plus provides a platform for establishing relationships with your clients.
How to Use Google+ to Expand Your Business Influence
One of the easiest, most affordable means of promoting your business is to use Google Plus. Millions of people use this social networking site to connect with others. Google Plus provides a virtual window to free online promotion. Promoting your business on Google Plus can also be fun. It provides a means of fostering casual and friendly relationships with potential and existing clients.
Tips on how to use Google Plus to expand your business influence:
- Sign up. This is free for all users.
- Decide the type of clients to target and connect with. Google Plus allows you to browse user profiles and add them to your circles.
- Browse for people whose interests and hobbies relate to your business. Add them to your business circle.
- Once you add target people to your circles, you can interact with them through public posts or private messages.
- Interact with your clients on a personal level. Though, Google Plus provides an effective marketing platform, overdoing your interactions with clients makes your messages lean more towards advertising than networking.
- Mention your business, products, and services while interacting with clients, but do not overdo it.
- Maintain casual conversations with your clients. Talk about topics relevant to your business.
- Circulate links to your blog articles, bulletins, comments, and events to people in your business circle.
- Google Plus allows you to link to any page relevant to your business. Circulating links allows you to drive more traffic to your profile.
- If you advertise your business on multiple websites, let your clients know that. You may include links to your profiles on other social networking sites.
- Keep your web page active. The most effective way to use Google Plus to advertise your business is to remain active. This involves posting items, adding new contacts, and interacting with people in your professional circles regularly.
- Make your online business presence known to draw attention from other users. Increase the ranking of your profile on search engines.
How to Encourage Fans to Share Your Content
Follow The Rules
While Google Plus policies allow for rewards, there are some rules to follow. If you promote your business app, you cannot reward users solely for sending app requests to other users. However, you can reward users based on the number of friends who accept the app request.
Google Plus rewards may be in the form of points or credits to be used in a game. You may also reward fans of your profile page. Provided the rewards apply to both new and existing clients.
Offer Coupons or Discounts
Persuade people in your circles to share your content by offering exclusive discounts and coupons. For example, you may post an image of your product. Encourage your fans to share it in exchange for 20% off coupons.
You can send coupons to all users who share the content. The image of your product appears on both your fans’ pages and the pages of people in their circles. This helps to promote your business name and products.
Donate to Charity
Many people do not mind helping others and being known for it. You can appeal to the philanthropic nature of people in your circles by doing some good and gaining new fans as a result.
You could establish a campaign that donates a dollar for every comment about products on your business page. This encourages current followers to spread the word about your products and services. It makes people view your business positively.
Make it Easy
Make the content that you share easier for people in your business circle to share and understand. If you run a reward promotion, spell out its rules and conditions so that your business fans know exactly what they need to do for the reward. In addition, make it easier for fans to understand and share those rules and conditions.
How to Grow Your Engagement
Developing a customer engagement strategy is a long-term investment strategy for your business. Google Plus engagement encourages customers to buy more products, give more referrals, provide quality feedback, and remain loyal to your business.
Creating customer engagement involves using various techniques to create and maintain an interactive relationship with customers. Effective customer engagement strategies give clients a reason to browse through your business profile.
Optimize Your Profile Page
Make sure clients can find you. Implement an effective search engine optimization (SEO) strategy. Include relevant keywords throughout the content of your profile. Update content and provide good page navigation.
An effective online navigation system is one with an easy-to-find navigation bar as well as links to relevant content on other sites. Provide excellent descriptions of your products and services on your page. Include links to your profiles in all your business advertisements.
Search for keywords that your target customers use to find information on the Internet. Use those keywords to improve your search engine optimization campaigns. Research the web pages that send traffic to your page. Learn more about your customers’ browsing habits.
First impressions truly last. Create an attractive profile with quality content. Your customer engagement strategy should stimulate your customers in different ways.
An attractive-looking profile helps to engage your customers visually. Use attractive images of your products to reinforce the written content on your page. However, avoid over-stimulating customers with excess animations and complicated graphics.
Provide multiple means of interacting with customers. For example, let your clients rate content on your page. Indicate whether the content was useful or not.
You can also increase engagement by providing feedback. Encourage your customers to provide ideas on how your business can improve their customer experience. Allow customers to comment on your content, products, and services without leaving your page.
Focus on Current Clients
Encourage clients to share information on your page with other people in their circles. It is important to know that your current clients are your best sales force. You should provide channels to help them spread the word. Tie in your page with other social networking sites to allow customers to share content across multiple networks.
Make sure that your employees know about the information on your page. As well as other helpful facts about the products and services offered by your business. Make sure the information provided on your page is consistent with those provided in your advertisements and storefront.
How to Create a Community to Grow Your Business
Whether your neighbors, former classmates, or people around the globe who share your interests, a Google Plus community provides a home base for people in your circle.
Hold Rich Conversations
Post attractive photos and engaging videos promoting your products and services. You can also use Google Hangouts for face-to-face discussions with your clients. Stay connected to your communities while on the go from a mobile device.
Explore Your Interests
Your business community helps you to bring people around your products and services. Engage your customers in public and private communities. Exchange news and ideas.
Join Public Communities
No matter the type of products and services your business deals with, there are people interested in those products and services. Search for public communities relevant to your products and services.
Join The Conversation.
Google Plus communities allow you to learn new things and make friends.
Get Friends Involved
Communities are more engaging with the right people. Use the “invite” button to bring target clients into your conversations. You can also share communities that you like on your page.
There are many ways to get customers involved in communities including providing tips for using your products, sharing reviews of your services, and planning events using Google+ Events.
How to Use Google+ for Social Media Contests
Make sure the content on your page is well-publicized on other websites. Mention your contests in every blog post and advertisement. Publicize it on all your pages.
Email your most loyal customers and those subscribed to your business newsletter. These should be the first people to know about the contest. Use your social media outlets including Google Plus to promote your contest.
Let the people in your business circle know about your contest. They can spread the word about it. Post frequent updates about your contest on your page. Entice them with great prizes.
With millions of active users all over the globe, this provides businesses a free tool for promoting their products and services. Business owners use Google Plus to engage their customers, create trust, attract new customers, and build relationships.