Let’s start with the basics. What is a blog? A blog is a place on the web where you can create and post short-form content. Content that is relevant to your business or organization.
A blog is used to increase the web presence of a business by discussing industry-related topics in an informal setting. For example, if you own a business that sells tires, you could discuss the benefits of using snow tires in the winter, and then tell the customer why they should buy the snow tires from you.
Besides promoting the services of your business, there are many other ways blogging can help. Here are 5 simple facts about blogging you need to know:
1) Gives your business a human identity
You can be a little less formal, and a little more conversational in your blog posts. People generally aren’t expecting a science paper when they read a blog as much as they are looking for information with a human touch. Being friendly and relatable in your posts creates a positive image for your business and builds a good rapport amongst your customers.
2) Boosts your SEO results
Adding keywords into your blog titles and throughout the blog post is a great way to increase your site’s visibility for search engines and help move you to the top of search engine results. It’s the ideal place to house a variety of business-related info without creating clutter.
3) Blogging increases your credibility
A blog is an awesome opportunity to demonstrate knowledge about your line of business. Discuss business relevant topics, and don’t forget to tie in how your business can help solve any underlying problems.
4) It doesn’t require much time
Writing blog content doesn’t require any “special” skills – just a little time (we recommend you write a post at least once a month). If you’re not sure how to post your content onto your website, it may be a good idea to have a web design agency help.
5) Blogging enhances social media campaigns
Are you utilizing social media platforms like Facebook for business? You can set up your blog so that when you publish a blog entry, a status gets posted to your social media channels to let your followers know. Not only does it give you unique content for social media posts but it also ties the two marketing efforts together and drives traffic to your website.
Putting it all together:
To sum it all up, business blogging is a simple, low-stress way to get more from your website and increase your company or organization’s visibility on the web. So what are you waiting for? Go forth and blog!
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