The “Secret” of How To Pop to the Top of Google

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One question we’re often asked is “What’s the secret to getting my website to the top of Google?” The “secret” is deceptively simple in that there is no secret. Google has made it public knowledge from the beginning how to come up on top: create quality content that people will want to read and share.

What this really means, is that in order to rank high on top of Google, your website needs:

  1. useful, properly formatted content that’s pertinent to the search the user made
  2. relevant links from other web pages that lead to your website
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6 Must-Have “Above the Fold” Home Page Features to Improve Conversion

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The same concept can be used in web design. Of course, there is no literal “fold” – just an area of the website that a customer sees first. When assessing the “fold” on the homepage of your website, keep in mind that the viewing area will differ based on screen size (ex. a computer, tablet, or mobile phone).

To decide what to include “above the fold” on your website’s homepage, remember – don’t overcrowd, and make sure to include these 6 things:

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Knock the Socks Off Your Customers

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Let’s start with the basics. What is a blog? A blog is a place on the web where you can create and post short-form content. Content that is relevant to your business or organization.

A blog is used to increase the web presence of a business by discussing industry-related topics in an informal setting. For example, if you own a business that sells tires, you could discuss the benefits of using snow tires in the winter, and then tell the customer why they should buy the snow tires from you.

Besides promoting the services of your business, there are many other ways blogging can help. Here are 5 simple facts about blogging you need to know:

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We Appreciate Your Feedback.

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It’s happened – your business has gotten a negative review online. What do you do now? First of all, don’t panic. It isn’t as bad as you think.

There are a few variations of the types of reviews consumers will leave. Let’s focus on the reviews that are constructive criticism. That is, a negative review left by an unsatisfied consumer, leaving business owners with information that can be used to improve future customer experiences.

It is important to remember that this is most likely not personal.  Angrily responding will not work.  So relax, take a deep breath and follow these simple steps for responding to the negative feedback.

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This Business Sucks!

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At some time or another, you may encounter a customer that isn’t satisfied with your business and voices dissatisfaction via a negative review online. That review, be it 50 or 500 words, can have a powerful impact on your business’ reputation.

Respectfully responding to negative online reviews is an important part of managing your reputation. The first step in responding to online reviews is to know when something is posted about your business. With hundreds of of places someone could mention your business, how can you possibly know you know when something is posted about you on the web? Here are three services that can help monitor your online reviews.

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