We’ve said it before, and we’ll say it again – blogging is one of the best things you can do to increase your organic (unpaid) ranking with search engines and establish a positive rapport with your customers. We’ve explained why you should blog, and now it’s time to explore some different ways you can keep your posts fresh and interesting for your readers.
Maintaining your blog doesn’t have to be super time consuming or dull – you can make every minute count by incorporating these content techniques into future posts:
Writing a tutorial or “how-to” for your blog is a great way to fulfill a customer need and validate your customer service skills. You don’t have to write about something complicated. For example, if you own a flower shop, your tutorial may be something as simple as “How To Tell If Your Plant Needs Water.” Just outline a few simple steps, and remind your readers that you’re there to answer any questions.
Reviews can help strengthen and expand your customer base. To continue with our flower shop example, you may write a post about a particular kind of potting soil. Those who have purchased a plant from your store may use that information as a resource when caring for their plant, while prospective customers may be intrigued to buy from you because you seem knowledgeable about the subject.
Sometimes when customers have questions, they just want the facts – no frills, no fuss. Let’s say you decided to write about types of plants for your flower shop blog. A simple list format in the body of your post may be effective in this situation. State the fact, then write a couple sentences to elaborate.
4) Problem & Solution
If you’ve helped a customer solve a problem that you think others would be interested in, why not share it? You can either state the problem and offer the solution in general terms, or if the customer you assisted doesn’t object, give some more personal background information on the scenario and explain what you did to help him/her.
You might find yourself answering similar questions from multiple customers. If this is the case, a Frequently Asked Questions blog post is a good way to address each one. Pose the question, and then provide a clear, concise answer.
A major advantage to blogging is that it doesn’t have to follow the same formality as the other sections of your site. You can use a more casual voice to write about any aspect of your business you wish. Getting creative with how you deliver your information can make coming up with topics less difficult for you, and keep the content more interesting for your readers.
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