The new word of mouth online is the blog.  Instead of getting new trends from friends and family, people are now checking their favorite bloggers in order to find out what businesses to frequent next. With this in mind, if you have a website, you need to blog.  This is because you can engage your audience through the medium that they are most interested in.

 

Most web design companies (we would hope) understand the power of blogging when it comes to search engine optimization and Google PageRank. Even this does not exhaust the reasoning behind blogging, although it is a good enough reason in itself. Basically, if you are not blogging, then you are placing yourself behind the eight ball of your competition is. They are building their links as well as their trust within Google algorithms for the long term, and your business will slowly and surely be pushed out of the organic listings if you do not change your behavior soon.

 

There are many other technical reasons that you should be blogging as well. No matter your industry, your business can definitely benefit from the effort. Here’s why: