Robots, Oh My!
Search engine optimization (SEO) is based off of the knowledge that the internet is made up of “robots”. These robots need to read a website in order to ensure that they are sending people to a site in which the searcher will find what they are looking for. That is the robots only mission, putting people in front of the information in which they seek.
One way to aid these robots is to make sure title tags on a website are unique and informative. Web developers work to make sure that their title tags are fun to read, interesting and use as many keywords as possible. This effort helps aid a website in getting to the top of search engine results pages (SERP). Title tags, while important, are still just a small piece of a much larger picture.
Content with Keywords:
Keywords within content aid web crawlers or “robots” in finding the websites that the person using a search engine needs. Content is still King and that won’t change any time soon. This is why it is very important to make sure that the content on your website is engaging. Having an abundance of good quality content with keywords is the foundation of any successful website. It is the most crucial and beneficial search engine optimization (SEO) that a person can do for their website. The payback one gets from having good content is enormous.
Two key elements of any successful website – unique informative title tags and an abundance of content with keywords.