Two Key Elements of a Successful Website
Robots, Oh My!
Search engine optimization (SEO) is based on the knowledge that the internet is made up of “robots.” These robots need to read a website to ensure that they send people to a site where the searcher can find what they are looking for. That is the robot’s only mission. Put people in front of the information which they seek.
One way to aid these robots is to make sure title tags on a website are unique and informative. Web developers work to make sure that their title tags are fun to read, interesting, and use as many keywords as possible. This effort helps a website get to the top of search engine results pages (SERP). Title tags, while important, make up just a small piece of a much larger picture.
Content with Keywords
Keywords within content aid web crawlers or “robots” in finding the websites that the person using a search engine needs. Content is still king. That won’t change any time soon. This is why it is important to make sure that the content on your website is engaging.
Having an abundance of good quality content with keywords is the foundation of any successful website. It is the most crucial, beneficial search engine optimization (SEO) that a person can do for their website. The payback one gets from having good content is enormous.
Two key elements of a successful website are unique informative title tags and an abundance of content with keywords.