What is Microdata & Why Your Website Needs It

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A well-functioning website consists of a series of coding languages. These languages, such as CSS and HTML, speak to and enhance one another in order to form a cohesive, search engine-friendly website. Before microdata, search engines and browsers could only display the text on a web page, without knowing what any of it actually meant.

Microdata gives search engines and browsers a way to understand the web page content. It uses that knowledge to put the most relevant information in front of the most relevant audience. So, now you know what microdata is.

How can you use it to bring the most relevant customers to your website?

Let’s pretend that you own a flower shop in Bangor, Maine. You included your business name, address, and phone number on your website. Marking up the HTML for your contact information with microdata allows a search engine to know where your business is. It displays your contact information in its search engine result.

That way, if someone searches for “Flower Shops in Bangor, Maine,” the search engine knows that your website matches that query. It displays your site higher in search engine results. Remember, ranking higher in search engine results means that more people are going to see the ad for your website and have an opportunity to click it. Learn more about microdata on Schema.org.
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Links Web Design is a Website Design Company in Bangor, Maine.

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