4 Tips for Writing Great Blog Posts

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Writing compelling blog posts is an essential requirement for any website owner. Without intriguing content that captivates readers, website owners struggle to connect with readers, build online clout, and encourage brand loyalty. Unfortunately, writing a great blog hinges on more than simply writing interesting content. Those who blog must also master the art of crafting a post that uses the right structure and plays well with search engines. Fortunately, the following tips simplify the process for any website owner who blogs and is eager to amp up their blogging game. 

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Two Key Elements of a Successful Website

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Robots, Oh My!

Search engine optimization (SEO) is based off of the knowledge that the internet is made up of “robots”.  These robots need to read a website in order to ensure that they are sending people to a site in which the searcher will find what they are looking for. That is the robots only mission, putting people in front of the information in which they seek.

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Google’s New Take On Search

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One way Google provides the most relevant search results is by matching search keywords to keywords within the content of a web page. When someone enters a search query, Google looks for web pages that use the term that was searched. The frequency in which that exact keyword phrase appears on a web page is a significant factor in calculating how that page ranks in a search.

Now, Google has extended its matching ability by not only looking at exact keywords, but by better understanding the essence of the topic being searched for. This allows Google to match a broader range of keywords to appropriate pages on the web.

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3 Web Content Creation Tips to Help You Get to The Top of Google

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Last week, we let our readers in on the secret of getting your website to the top of Google. Just in case you missed it, here it is again – there is no secret! Google displays web pages with quality content that people want to read and share at the top of its search results.

It may seem daunting at first, but the process of creating quality content with search engines in mind is fairly simple – just follow these 3 tips:

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The “Secret” of How To Pop to the Top of Google

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One question we’re often asked is “What’s the secret to getting my website to the top of Google?” The “secret” is deceptively simple in that there is no secret. Google has made it public knowledge from the beginning how to come up on top: create quality content that people will want to read and share.

What this really means, is that in order to rank high on top of Google, your website needs:

  1. useful, properly formatted content that’s pertinent to the search the user made
  2. relevant links from other web pages that lead to your website
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