Improve Your Daily Social Media Marketing Routine
A High ROI is the lifeblood of a successful social media marketing campaign. Do you want to increase your chances of success? Are you simply getting by while doing the bare minimum when it comes to your daily promotion?
Doing the bare minimum is not enough. It doesn’t take a lot of effort to improve your social media process and see an ROI increase. This overview covers four simple social media routines that you can use to easily transform your campaigns into a social media success
1. Increase industry authority by following & posting up-to-the-minute industry news.
Posting instructional updates and connecting with your prospects through social media is important. It is also important to keep up on the trending topics in your industry. To be seen as an expert in your niche, the updates that you do post are not only relevant but also timely.
There are always things happening in your industry. Being the first to let your prospects know about them is a great way to show your authority in your field. The information that you give to them is not dated information that could be collected from other sources first.
There are several ways to make sure that you have access to the most recent industry information. The faster you collect information on your niche, the sooner you can relay it to your audience. The two ways that we will discuss include Google alerts and Brook.
Keeping up on the newest posts by your competitors and complementary publishers is simple with the help of Google alerts. It offers a straightforward interface to keep tabs on new information. Enter the search terms that relate to the information that you want to be kept up to date on and the method that you would like the notifications delivered.
RSS Feeds & Email
Currently, both RSS feeds and email are supported. There is no limit on the number of terms that you can track. However, only a small set of terms should be used to keep the clutter in your inbox or RSS feeder to a minimum.
Also, make sure that you set the timing of the notifications to suit your needs. Your search terms should be specific enough to retrieve only the information that you find useful. Once you have alerts set up for basic terms, you can move on to setting up alerts to follow the information and activities of your competitors, major players in your industry, and mentions of your chosen keywords by others.
Another tool that allows you to keep track of the trending news in your industry is Brook. Brook takes advantage of Twitter. When using Brook, you can get notifications on a daily basis. It lists the five most important updates posted by users that you are interested in.
Using Brook is a great way to maintain knowledge about the important information current to your industry. It offers recommendations for individuals to follow. Choose wisely! Only follow those offering up-to-date information. This is the main reason for using this tool.
2. Multiple shares increase content popularity.
Using RSS feeds and other content curation tools can definitely help you to maintain control over the content you use for research and post brainstorming. Making the most out of the content that you post is surely a matter of quality. Quantity does play a major role in the popularity of your updates.
Content only shared once is often only seen once. Thus, it reduces the chances of people not viewing at the time to access the material. Sharing updates more than once significantly affects the number of clicks and re-shares it receives.
Sharing content more than once without becoming annoying across several channels is a proven solution for making sure it receives the attention it deserves. To make sure that you’re not perceived as a spammer and your content retains a fresh feel, change the way that you display it.
Rewrite it. Present it in graphical form. Use other tactics to make sure you present it on multiple platforms in various ways. This ensures distribution to your audience widely and effectively.
Finding content to re-share that supports the point that you are trying to make by industry influencers is also a great way to get your message across. At the same time, it adds credibility to your statements and encourages interaction from other niche insiders.
3. Streamline Social Media Marketing with Automation.
Content creation and industry research are the most important, time-intensive tasks in social media marketing. The right tools to automate the curation segment of your content research, creation, and placement campaigns make all the difference. Two of the handiest tools that a social media content provider can use include RSS feed and Pocket.
RSS feeds save you time by bringing your favorite industry blog posts and social media updates directly to you without the added burden of web browsing and Internet searches. A great way to gather all of your RSS feeds together into handy lists is to use Feedly. Feedly is simple to use.
Simply type in the term of the content that you want to receive RSS feed information on. Choose the websites that you want information from. Feedly then compiles these feeds into a handy list for further research and browsing when you want it. Whenever a new post shows on your chosen sites, Feedly automatically displays this information for you to read, save, or share with your audience.
Getting up-to-date information for immediate use is extremely important but sometimes you see information that you might want to simply save for later use. What do you do then? That is where Pocket comes in handy.
Pocket is a simple yet powerful application. It allows you to save URLs of information to use later by way of a browser plugin or emailing your Pocket account. Twitter and other social media websites are easily compatible with applications for saving content for later use. This allows you to take advantage of these services no matter where you are online.
4. When in Rome…
Getting the most out of every social media network you interact with is a challenge. Each social site has its own intricacies and available tools for you to take advantage of. Make sure that you optimize your content not only for the search engines but also for each social media site you post to.
Learning to do as the Romans do on each site not only makes your content come across more effectively. It also helps you to make sure that you reach out to the widest possible audience. Especially ardent users of the social site that you target.
Social media sites like Twitter, Facebook, Google+, and LinkedIn all have their own special ways of doing things. Twitter is well-known for its 140 character limit. Inline images, cards, and third-party plugins can help you to make sure that your content is rich, interesting, and appealing.
Facebook is more graphical. It allows for more content space. Using visually rich content is recommended for both sites. Even more so when looking to approach Facebook users.
Facebook allows for easy video embedding. It is a great way to allow content consumption directly from your account without making the user click away to another site. Both Facebook and Google+ provide business pages.
Unlike some other social networks with a specific business orientation over-promotion is not acceptable. Entertainment, not dry information or promotional material is the best way to attract Facebook users. Both LinkedIn and Google+ are great places to share business information.
Without being too forceful, it is easy to engage in commercial conversations on both networks. LinkedIn has the advantage of being the largest professional social network on the Internet. Promotion is somewhat acceptable and expected.
Google+ allows you to segment your audience into circles. Only the information you want to go out to specific groups gets sent to them based on your own personal circle segmentation criteria. Google+ is a great place to A-B test content by grouping. LinkedIn is an excellent choice for all of your company announcements through your business page.
Using a more holistic approach to your social media marketing can help you achieve your goals of more clicks, shares, and ultimately a higher ROI. These four steps can move you from simply posting updates to a social site to actually engaging with the audience. To share your experiences with the social media marketing techniques mentioned, drop us a comment here.