The idea seems simple: the more people who know about your business,
the greater the chances that they’ll buy your product or service. But
how do you make sure people know about your business? In this article,
marketing strategist Jay Baer discusses how to create different types of
awareness and explains the difference between “helping” and “selling.”
When you write content for your website, it’s important to remember
that you are writing for your customers, not for yourself. This means
writing content that appeals to your target audience, gets their
attention, and inspires them to fulfill your call to action. The right
kind of content will lead to a conversion on your website, or in other
words, it will lead to a customer completing the desired action on your
site (like buying a product or subscribing to a newsletter.) A few ways
to enhance your content include sharing it, making it search-engine
friendly, and being engaging through blog posts. A recent article on the SocialMedia Examiner explains how to write relevant content to help “funnel” potential customers towards completing your call to action.
The term integrated marketing refers to the use of multiple marketing
channels (like social media, search engine optimization, and website
design) to communicate a clear, consistent brand message. In a world
where technology is increasingly prevalent, it’s important for business
owners to have a working knowledge of the various pieces of the
integrated marketing puzzle and how they work together to form an
effective marketing strategy. Search Engine Watch
does a great job elaborating on the importance of integrated marketing,
and how to be productive in your online marketing for the year of 2014
in a recent blog post.
Not sure what to include on your website’s homepage?
Your homepage is the first taste that visitors (aka: potential customers) get of your site. It should provide them with a clear idea of what your whole website has to offer, and entice them to explore it further. As a general rule of thumb, visitors should be able to see who you are and what you do within ten seconds of landing on your homepage. Sound complex? It can be, but don’t panic. Your Online Marketing Heroes are here to help. There is also a wealth of information that can be found online, like this awesome video and blog post from The Moz Blog, discussing effective components to include on a homepage.