When it comes to your website, first impressions are everything. Sure, there’s the age-old expression “don’t judge a book by it’s cover” – but it’s difficult to get someone’s attention without catching their eye first! As soon as customers land on your website, their brains will automatically start to associate your site with specific emotions based on its use of colors.
Many would say that the sport of fishing is more about technique than luck. You can cast your line as many times as you want, but unless there’s a little technical know-how involved, the chances that you end up reeling in The Big One can be pretty slim. The same can be said when it comes to writing effective ad copy that increases your conversion rate. Whether the ad is for a newspaper, flyer, or Google AdWords campaign, be sure your text includes a hook, line, and sinker.
Many of our clients use Google Analytics to help them track how their website or Google AdWords accounts are performing. Google Analytics provides a wealth of information, and if you don’t have a lot of experience using its interface, it can be a challenge to decide which reports you should close attention to.
Many of our clients ask us if they should be using Facebook to promote their businesses. A common remark we hear is, “It seems like everyone’s using it” – and the truth is, a lot of people are. According to a recent study, there are about 1.4 billion Facebook users worldwide. With Facebook attracting such a large audience, it serves as a great opportunity to reach more consumers, learn about their interests, and the best way to communicate with them.
3 Reasons Why Google AdWords Should Be Part Of Your Marketing Plan
If you’ve tried improving your organic (unpaid) search engine ranking and aren’t seeing the desired results, it may be time to utilize a pay-per-click marketing strategy like Google Adwords to help bring traffic to your website. Don’t let the term “pay-per-click” fool you into thinking of expensive, complicated advertising systems – AdWords is an extremely cost effective, clear-cut marketing strategy that can help boost search engine ranking and website conversions.