Refresh Your Website for the New Season
Fall is here! With a new season comes the opportunity to make changes to your life, business, and schedule. As they say, it’s “out with the old and in with the new.”
Your website is not exempt from the changing seasons. The new season is the time to look at your site to see how you can refresh and modernize it. We can help you make those changes.
Here are 5 ways you can refresh your website for the new season & beyond:
1. Refresh its Appearance
Like fashion, web design trends change with every season. Keeping up with these trends and updating your branding accordingly helps your website look its best. Sometimes this can be a simple tweak like a new logo. On the other hand, if your website is a few years old, it may be time to rebuild it from the ground up.
This can also be a time to look at your branding and refresh it. New colors and fonts can make a difference in how your brand is presented online. Your branding should be at the center of your website’s content. You may want to keep a running list of branding words and images that you often use throughout your website.
Additionally, all of your content should reinforce your brand’s most important aspects like its products, services, and history. If you’re not confident in your design abilities, we’d be happy to help you to update your logo, branding, and website. Please contact us for a free consultation to learn more about these services.
2. Update Your Information
Make sure your website has the information visitors are seeking. Your website should clarify what your business does. Include in-depth information about your products or services in a way your website visitors understand. Use language the audience would use rather than jargon that is common in your industry but not in everyday speech.
Along with information about your products or services, remember to include your contact information. This may seem obvious, but your current and potential customers need to know how to reach you. This is especially important if you have a brick-and-mortar location that people can visit as they need to know where to find you.
3. Make Navigation Easier
A user-friendly website is one that is easy for users to navigate. To determine this, click through your site as a potential user would. If you are having difficulty navigating your website, your user will as well.
To truly get the most out of your website’s navigation, you need to choose the type of navigation menu required and then create it. Again, this is a case where less is more. Fewer navigation options mean fewer steps that it will take users to find the information they are seeking.
4. Refresh Your Technology
Like the seasons, technology constantly changes. Ensure your website’s plug-ins, themes, and content management systems are running at the latest version. Often, these updates must happen together as specific plugins may only work with certain versions of WordPress or your preferred content management system.
These updates can improve your website’s performance and security. This is especially important if you have an e-commerce site. Customers depend on you to keep their personal and financial information secure. Make sure your website can meet that need.
On your end, it can mean that it is easier for you to make updates to your website. Some of these updates include new features to make your website’s content management system more user-friendly. They can also fix “bugs” or issues with past versions of the plugin, theme, or content management system.
5. Raise Your Ranking
To find your website, you need to have a good ranking with Google and other search engines. Your search engine optimization is affected by many different factors. In addition, Google’s algorithm for ranking sites changes regularly. Make sure you stay informed to keep your ranking where it needs to be.
Fortunately, your search engine ranking can be raised with some simple changes. For example, adding content, images, and other design elements can affect your search engine optimization. Also, updating your website’s plugins, themes, and content management systems can also increase your ranking by improving its speed and performance.
Keywords are also a factor as using the wrong wording can affect how high you’re ranked in search results. If your target audience is searching for information using a certain keyword, but you use different terms, your website will not show up in those search results.
Keep Your Website Refreshed!
By following these tips, you can keep your website renewed for the upcoming season and beyond. If you find you need to redesign your website from the ground up, no worries! We’d be happy to help you. Contact us for a free consultation today!