Many would say that the sport of fishing is more about technique than luck. You can cast your line as many times as you want, but unless there’s a little technical know-how involved, the chances that you end up reeling in The Big One can be pretty slim. The same can be said when it comes to writing effective ad copy that increases your conversion rate. Whether the ad is for a newspaper, flyer, or Google AdWords campaign, be sure your text includes a hook, line, and sinker.
The same concept can be used in web design. Of course, there is no literal “fold” – just an area of the website that a customer sees first. When assessing the “fold” on the homepage of your website, keep in mind that the viewing area will differ based on screen size (ex. a computer, tablet, or mobile phone).
To decide what to include “above the fold” on your website’s homepage, remember – don’t overcrowd, and make sure to include these 6 things:
At Links, we provide web design and online marketing services for a wide variety of businesses. From auto repair shops to seafood companies, one question always remains the same amongst our clients: “How can get more business from my website?” One of the best ways is to make your website more engaging.
Here are five ways to boost brand awareness by making web content more engaging for your customers.
Let’s be honest. There’s no magic formula for the “perfect” website. There are however, measures you can take to greatly increase its chances of success.
via the Social Media Examiner
Writing Effective Web Content
When you write content for your website, it’s important to remember
that you are writing for your customers, not for yourself. This means
writing content that appeals to your target audience, gets their
attention, and inspires them to fulfill your call to action. The right
kind of content will lead to a conversion on your website, or in other
words, it will lead to a customer completing the desired action on your
site (like buying a product or subscribing to a newsletter.) A few ways
to enhance your content include sharing it, making it search-engine
friendly, and being engaging through blog posts. A recent article on the SocialMedia Examiner explains how to write relevant content to help “funnel” potential customers towards completing your call to action.