Put an End to Blogging Boredom

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We’ve said it before, and we’ll say it again – blogging is one of the best things you can do to increase your organic (unpaid) ranking with search engines and establish a positive rapport with your customers. We’ve explained why you should blog, and now it’s time to explore some different ways you can keep your posts fresh and interesting for your readers.

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Increase Brand Engagement With Facebook

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Many of our clients ask us if they should be using Facebook to promote their businesses. A common remark we hear is, “It seems like everyone’s using it” – and the truth is, a lot of people are. According to a recent study, there are about 1.4 billion Facebook users worldwide. With Facebook attracting such a large audience, it serves as a great opportunity to reach more consumers, learn about their interests, and the best way to communicate with them.

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Gaining 5-Star Reviews Made 5x Easier

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A great way to offset not-so-flattering online reviews is by gaining positive ones. (Read our blog post for help responding to negative reviews.) This may be much more easily said than done, but the path to glowing customer comments is easier than you might think – just remember “BASS.”

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Knock the Socks Off Your Customers

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Let’s start with the basics. What is a blog? A blog is a place on the web where you can create and post short-form content. Content that is relevant to your business or organization.

A blog is used to increase the web presence of a business by discussing industry-related topics in an informal setting. For example, if you own a business that sells tires, you could discuss the benefits of using snow tires in the winter, and then tell the customer why they should buy the snow tires from you.

Besides promoting the services of your business, there are many other ways blogging can help. Here are 5 simple facts about blogging you need to know:

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We Appreciate Your Feedback.

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It’s happened – your business has gotten a negative review online. What do you do now? First of all, don’t panic. It isn’t as bad as you think.

There are a few variations of the types of reviews consumers will leave. Let’s focus on the reviews that are constructive criticism. That is, a negative review left by an unsatisfied consumer, leaving business owners with information that can be used to improve future customer experiences.

It is important to remember that this is most likely not personal.  Angrily responding will not work.  So relax, take a deep breath and follow these simple steps for responding to the negative feedback.

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