Establish Your Brand with a Human Touch

Establish Your Brand with a Human Touch

via pammarketingnut.com

Strengthen Your Brand

“Brand” is a single term referring to a multitude of marketing activities that all contribute to a cohesive image of your business. In a world where technology is increasingly prevalent, it’s vital that business owners relate to their audience with a human touch. This means treating your customers like living, breathing, human beings and not like a statistic or data point. Remember, at the end of the day, they are the ones participating in your facebook posts, or 1+’ing your page on Google+. Pam Moore, CEO & Founder of the design agency Marketing Nutz, elaborates on the importance of humanizing your brand and what it means to maintain it in a blog post.

Read More on Pam’s Blog

Connecting Awareness with Sales

Connecting Awareness with Sales

via convinceandconvert.com

Attract More Customers

The idea seems simple: the more people who know about your business,
the greater the chances that they’ll buy your product or service. But
how do you make sure people know about your business? In this article,
marketing strategist Jay Baer discusses how to create different types of
awareness and explains the difference between “helping” and “selling.”

Read More on the Convince and Convert Blog

Content Conundrums

Content Conundrums

via the Social Media Examiner

Writing Effective Web Content

When you write content for your website, it’s important to remember
that you are writing for your customers, not for yourself. This means
writing content that appeals to your target audience, gets their
attention, and inspires them to fulfill your call to action. The right
kind of content will lead to a conversion on your website, or in other
words, it will lead to a customer completing the desired action on your
site (like buying a product or subscribing to a newsletter.) A few ways
to enhance your content include sharing it, making it search-engine
friendly, and being engaging through blog posts. A recent article on the SocialMedia Examiner explains how to write relevant content to help “funnel” potential customers towards completing your call to action.

Read More on SocialMedia Examiner

Marketing Must-Haves

Marketing Must-Haves

via Search Engine Watch

Understanding Integrated Marketing

The term integrated marketing refers to the use of multiple marketing
channels (like social media, search engine optimization, and website
design) to communicate a clear, consistent brand message. In a world
where technology is increasingly prevalent, it’s important for business
owners to have a working knowledge of the various pieces of the
integrated marketing puzzle and how they work together to form an
effective marketing strategy. Search Engine Watch
does a great job elaborating on the importance of integrated marketing,
and how to be productive in your online marketing for the year of 2014
in a recent blog post.

Read More on Search Engine Watch