Increase Brand Engagement With Facebook

Increase Brand Engagement With Facebook

Many of our clients ask us if they should be using Facebook to promote their businesses. A common remark we hear is, “It seems like everyone’s using it” – and the truth is, a lot of people are. According to a recent study, there are about 1.4 billion Facebook users worldwide. With Facebook attracting such a large audience, it serves as a great opportunity to reach more consumers, learn about their interests, and the best way to communicate with them.

Bring More Traffic To Your Website

Bring More Traffic To Your Website

3 Reasons Why Google AdWords Should Be Part Of Your Marketing Plan

If you’ve tried improving your organic (unpaid) search engine ranking and aren’t seeing the desired results, it may be time to utilize a pay-per-click marketing strategy like Google Adwords to help bring traffic to your website. Don’t let the term “pay-per-click” fool you into thinking of expensive, complicated advertising systems – AdWords is an extremely cost effective, clear-cut marketing strategy that can help boost search engine ranking and website conversions.

Google’s New Take On Search

Google’s New Take On Search

One way Google provides the most relevant search results is by matching search keywords to keywords within the content of a web page. When someone enters a search query, Google looks for web pages that use the term that was searched. The frequency in which that exact keyword phrase appears on a web page is a significant factor in calculating how that page ranks in a search.

Now, Google has extended its matching ability by not only looking at exact keywords, but by better understanding the essence of the topic being searched for. This allows Google to match a broader range of keywords to appropriate pages on the web.

A Simple Guide to Creating Web Content

A Simple Guide to Creating Web Content

For Part 3 of our Getting Back to Basics series, we shine a spotlight on a topic that we’ve touched upon in part 1 and part 2: how to write great web content. While writing web content can seem like a challenge, with the proper technique and a little practice you’ll be churning out fresh, relevant content in no time!