Marketing Must-Haves

Marketing Must-Haves

via Search Engine Watch

Understanding Integrated Marketing

The term integrated marketing refers to the use of multiple marketing
channels (like social media, search engine optimization, and website
design) to communicate a clear, consistent brand message. In a world
where technology is increasingly prevalent, it’s important for business
owners to have a working knowledge of the various pieces of the
integrated marketing puzzle and how they work together to form an
effective marketing strategy. Search Engine Watch
does a great job elaborating on the importance of integrated marketing,
and how to be productive in your online marketing for the year of 2014
in a recent blog post.

Read More on Search Engine Watch

Homepage Hang-ups

Homepage Hang-ups

via The Moz Blog

Not sure what to include on your website’s homepage?

Your homepage is the first taste that visitors (aka: potential customers) get of your site. It should provide them with a clear idea of what your whole website has to offer, and entice them to explore it further. As a general rule of thumb, visitors should be able to see who you are and what you do within ten seconds of landing on your homepage. Sound complex? It can be, but don’t panic. Your Online Marketing Heroes are here to help. There is also a wealth of information that can be found online, like this awesome video and blog post from The Moz Blog, discussing effective components to include on a homepage.