Building a brand as a startup or by revamping your company’s current image and appearance can be done with the proper use of social media. Creating a social media campaign that works and that is well-received by your intended audience or demographic can be done with a few tips and tricks to ensure you are on the right path.
Robots, Oh My!
Search engine optimization (SEO) is based off of the knowledge that the internet is made up of “robots”. These robots need to read a website in order to ensure that they are sending people to a site in which the searcher will find what they are looking for. That is the robots only mission, putting people in front of the information in which they seek.
An ugly website is a detriment to otherwise good businesses. It’s easy to invest a lot of time and money into marketing and advertising just to have potential customers be turned away by the design of your website.
Whether its for your email, your website, or perhaps a super secret club, passwords help protect against unauthorized access to all sorts of things. Therefore, they should have a certain level of complexity for maximum protection against hacking, spam and identity theft. So here we go – for all you busy business owners out there, the characteristics of a secure password and where to go to create one, explained in less than 100 words: