Don’t Waste Time Fishing For Great Ad Copy

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Many would say that the sport of fishing is more about technique than luck. You can cast your line as many times as you want, but unless there’s a little technical know-how involved, the chances that you end up reeling in The Big One can be pretty slim. The same can be said when it comes to writing effective ad copy that increases your conversion rate. Whether the ad is for a newspaper, flyer, or Google AdWords campaign, be sure your text includes a hook, line, and sinker.

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A Simple Guide to Creating Web Content

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For Part 3 of our Getting Back to Basics series, we shine a spotlight on a topic that we’ve touched upon in part 1 and part 2: how to write great web content. While writing web content can seem like a challenge, with the proper technique and a little practice you’ll be churning out fresh, relevant content in no time!

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The “Secret” of How To Pop to the Top of Google

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One question we’re often asked is “What’s the secret to getting my website to the top of Google?” The “secret” is deceptively simple in that there is no secret. Google has made it public knowledge from the beginning how to come up on top: create quality content that people will want to read and share.

What this really means, is that in order to rank high on top of Google, your website needs:

  1. useful, properly formatted content that’s pertinent to the search the user made
  2. relevant links from other web pages that lead to your website
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Content Conundrums

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via the Social Media Examiner

Writing Effective Web Content

When you write content for your website, it’s important to remember
that you are writing for your customers, not for yourself. This means
writing content that appeals to your target audience, gets their
attention, and inspires them to fulfill your call to action. The right
kind of content will lead to a conversion on your website, or in other
words, it will lead to a customer completing the desired action on your
site (like buying a product or subscribing to a newsletter.) A few ways
to enhance your content include sharing it, making it search-engine
friendly, and being engaging through blog posts. A recent article on the SocialMedia Examiner explains how to write relevant content to help “funnel” potential customers towards completing your call to action.

Read More on SocialMedia Examiner

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Homepage Hang-ups

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via The Moz Blog

Not sure what to include on your website’s homepage?

Your homepage is the first taste that visitors (aka: potential customers) get of your site. It should provide them with a clear idea of what your whole website has to offer, and entice them to explore it further. As a general rule of thumb, visitors should be able to see who you are and what you do within ten seconds of landing on your homepage. Sound complex? It can be, but don’t panic. Your Online Marketing Heroes are here to help. There is also a wealth of information that can be found online, like this awesome video and blog post from The Moz Blog, discussing effective components to include on a homepage.

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