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Bring More Traffic to Your Website

Bring More Traffic to Your Website

3 Reasons Why Google AdWords Should Be Part Of Your Marketing Plan

If you’ve tried improving your organic (unpaid) search engine ranking and aren’t seeing the desired results, it may be time to utilize a pay-per-click marketing strategy like Google Adwords to help bring traffic to your website. Don’t let the term “pay-per-click” fool you into thinking of expensive, complicated advertising systems – AdWords is an extremely cost effective, clear-cut marketing strategy that can help boost search engine ranking and website conversions.

Gaining 5-Star Reviews Made 5x Easier

Gaining 5-Star Reviews Made 5x Easier

A great way to offset not-so-flattering online reviews is by gaining positive ones. (Read our blog post for help responding to negative reviews.) This may be much more easily said than done, but the path to glowing customer comments is easier than you might think – just remember “BASS.”

Google’s New Take On Search

Google’s New Take On Search

One way Google provides the most relevant search results is by matching search keywords to keywords within the content of a web page. When someone enters a search query, Google looks for web pages that use the term that was searched. The frequency in which that exact keyword phrase appears on a web page is a significant factor in calculating how that page ranks in a search.

Now, Google has extended its matching ability by not only looking at exact keywords, but by better understanding the essence of the topic being searched for. This allows Google to match a broader range of keywords to appropriate pages on the web.

A Simple Guide to Creating Web Content

A Simple Guide to Creating Web Content

For Part 3 of our Getting Back to Basics series, we shine a spotlight on a topic that we’ve touched upon in part 1 and part 2: how to write great web content. While writing web content can seem like a challenge, with the proper technique and a little practice you’ll be churning out fresh, relevant content in no time!

3 Web Content Creation Tips to Help You Get to The Top of Google

3 Web Content Creation Tips to Help You Get to The Top of Google

Last week, we let our readers in on the secret of getting your website to the top of Google. Just in case you missed it, here it is again – there is no secret! Google displays web pages with quality content that people want to read and share at the top of its search results.

It may seem daunting at first, but the process of creating quality content with search engines in mind is fairly simple – just follow these 3 tips:

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