This Business Sucks!

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At some time or another, you may encounter a customer that isn’t satisfied with your business and voices dissatisfaction via a negative review online. That review, be it 50 or 500 words, can have a powerful impact on your business’ reputation.

Respectfully responding to negative online reviews is an important part of managing your reputation. The first step in responding to online reviews is to know when something is posted about your business. With hundreds of of places someone could mention your business, how can you possibly know you know when something is posted about you on the web? Here are three services that can help monitor your online reviews.

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Establish Your Brand with a Human Touch

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via pammarketingnut.com

Strengthen Your Brand

“Brand” is a single term referring to a multitude of marketing activities that all contribute to a cohesive image of your business. In a world where technology is increasingly prevalent, it’s vital that business owners relate to their audience with a human touch. This means treating your customers like living, breathing, human beings and not like a statistic or data point. Remember, at the end of the day, they are the ones participating in your facebook posts, or 1+’ing your page on Google+. Pam Moore, CEO & Founder of the design agency Marketing Nutz, elaborates on the importance of humanizing your brand and what it means to maintain it in a blog post.

Read More on Pam’s Blog

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Connecting Awareness with Sales

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via convinceandconvert.com

Attract More Customers

The idea seems simple: the more people who know about your business,
the greater the chances that they’ll buy your product or service. But
how do you make sure people know about your business? In this article,
marketing strategist Jay Baer discusses how to create different types of
awareness and explains the difference between “helping” and “selling.”

Read More on the Convince and Convert Blog

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10 Things Every Marketing Website Needs

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Let’s be honest. There’s no magic formula for the “perfect” website. There are however, measures you can take to greatly increase its chances of success.

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Homepage Hang-ups

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via The Moz Blog

Not sure what to include on your website’s homepage?

Your homepage is the first taste that visitors (aka: potential customers) get of your site. It should provide them with a clear idea of what your whole website has to offer, and entice them to explore it further. As a general rule of thumb, visitors should be able to see who you are and what you do within ten seconds of landing on your homepage. Sound complex? It can be, but don’t panic. Your Online Marketing Heroes are here to help. There is also a wealth of information that can be found online, like this awesome video and blog post from The Moz Blog, discussing effective components to include on a homepage.

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